EVERY REP: BASKETBALL

Every Rep, founded by renowned Greenville, NC coach and athletic trainer Kendall "rondo" Ham, aimed to establish a strong brand for its elite basketball skill development in the region. I was brought in to develop a unique identity that avoided the common cliché of just putting a basketball and some words together. Instead, I took inspiration from the traditional lines of a basketball to derive a custom typographical wordmark. This concept was refined and built around, forming the foundation for a comprehensive brand identity. This collective, which I have been a part of myself, focuses on intensive training for a wide spectrum of athletes, ranging from elementary school players to those undergoing professional/NBA-level skill training. The full visual system now effectively represents the program's fundamentals-driven process, helping it build credibility and connect with athletes.