CAROLINA SAFETY SUPPLY LLC
EQUIPMENT | VISUAL IDENTITY
Carolina Safety Supply, founded by retired Greenville Police Chief Ted Sauls Jr., aimed to establish a strong brand for its law enforcement and emergency gear in Eastern NC. I was brought in to create a logo that drew inspiration from Chief Sauls’ tattoo and the Celtic shield knot, symbolizing protection and strength. Through an iterative process exploring multiple concepts, we refined a design that became the foundation for a comprehensive brand identity. This full visual system now effectively represents the company across print materials, apparel, and digital platforms, helping them build credibility and connect with their audience.
