BAKED BY LOVE

Baked by Love is a home-based baked goods business specializing in cookies, cupcakes, cakes, and dipped treats, with plans to expand into a storefront and online presence. The owner approached me to create a visual identity that would resonate with a broad audience while feeling warm, playful, and professional. I developed a scalable brand system that included a custom logo, packaging elements, and promotional graphics adaptable across digital and physical platforms. The final identity helped establish a cohesive, polished look that positioned the brand for growth and wider market appeal.